“It’s never really going to go out of style.”Īri Katz and Shari Sperling were so inspired by country life that they decided to bring it to their tightly-packed suburban neighborhood of split-level ranches in West Orange, N.J., a five-minute drive from the Sachses’ house. “I feel like it’s very evergreen,” she said. By contrast, modern farmhouse feels like home. Sachs, midcentury modern feels too cold, and the Italianate style she grew up with felt too ornate and uncomfortable. “Honestly, I just thought it was fancy,” she said, leaning against the leathered granite island in her kitchen one sunny afternoon. After spotting a tin roof on a cottage in the Hamptons, Ms. They replaced the garage doors with carriage-style ones. They added a brick walkway and cedar posts and beams on the porch. Sachs, 36, who owns a commercial finance business, doubled down on modern farmhouse soon after they moved into the $1.351 million home. Sachs, 32, a stay-at-home mother, and Mr. “You have to build what satisfies everybody,” he said, estimating that the appetite is large enough that, with enough land, he could sell three times as many homes in the same motif. Mark Canale, a home builder outside Philadelphia, and a developer of a nine-house subdivision of modern farmhouses, heeded the advice of local real estate agents who told him that the demand was insatiable. “If a builder says, ‘I need three elevations,’ one will always be modern farmhouse,” she said. But Deryl Patterson, the president of Housing Design Matters, which designs homes for builders, says the look accounts for more than a quarter of her company’s work. The National Association of Home Builders does not track the popularity of the style. Even Kris Jenner and Khloé Kardashian channeled the vibe for the exteriors of the side-by-side mansions they built in the Santa Monica mountains. At Jessica Cloe Miniatures, the $450 six-room modern farmhouse dollhouse kit with board and batten siding is sold out, but you can still buy plenty of rustic side tables, soaker tubs and wooden trays writ small. Pottery Barn Kids advertises a modern farmhouse crib, on sale for $600, and Home Depot sells a modern farmhouse outdoor playhouse for $299. While many designers and design critics predicted the look would have peaked by now, its staying power proves we’re a long way from the summit. The look evolved, led by a new generation of celebrity designers with their own renovation shows and home furnishing lines, like Shea McGee of Studio McGee, who whitewashed brick and embraced blond, beige and wicker. It didn’t take long for the style to overtake contemporary homes and consume Instagram feeds as kitchens bathed in white shaker cabinets and heavily veined countertops became standard. The Gaineses turned Waco, Texas, into an unlikely design destination as the city’s old farmhouses were wrestled into the modern era, busy floral wallpaper stripped away to reveal virgin shiplap, the lowly building material reinvented as the main attraction. Modern farmhouse, a contemporary style that bears a passing resemblance to a traditional farmhouse, first entered the American lexicon a decade ago on “Fixer Upper,” the HGTV sensation that catapulted the hosts, Chip and Joanna Gaines, onto the national stage, and persuaded homeowners to decorate their walls with enormous clocks and word art proclaiming the banal - Family! Eat! Coffee!
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